A lot of plugins, themes and services use “WordPress” in their product names. I think that can make it hard for users to tell who made them.

Many developers and business owners in the WordPress space argue that using “WordPress” in their product names is harmless. They claim it’s simply a way to let people know that their product is designed for WordPress. “No one will be confused,” they say. “It’s clear we’re not official WordPress products.”

I don’t think we can assume nobody will be confused just because the developer knows the product isn’t official.

Putting “WordPress” in the name also borrows the recognition and trust attached to it. That’s part of what makes the name appealing, and part of why it can confuse people.

Try the same naming approach with other brands:

Windows PCs: “Windows SuperBoost Pro”

Imagine a third-party software company releases a product called “Windows SuperBoost Pro.” This application claims to optimize Windows performance, clean up unnecessary files, and improve overall system speed.

Why it’s problematic:

  • The use of “Windows” in the product name implies an official association with Microsoft.
  • Many consumers might assume this is a Microsoft-approved or even Microsoft-developed tool.

Nintendo Switch: “Switch GameHub Ultimate”

Picture a third-party company launching a game subscription service named “Switch GameHub Ultimate,” offering access to various indie games for a monthly fee.

Why it’s problematic:

  • The use of “Switch” in the product name suggests an official Nintendo service.
  • Consumers might believe this is Nintendo’s own game subscription service, similar to Nintendo Switch Online.

Shopify: “Shopify Store Rocket”

Consider a third-party developer creating an app called “Shopify Store Rocket,” which promises to boost sales and optimize e-commerce stores.

Why it’s problematic:

  • The use of “Shopify” in the product name implies an official connection to the Shopify platform.
  • Users might assume this is a Shopify-developed or Shopify-endorsed application.
  • The name could lead store owners to believe this is an essential, officially recommended tool for their Shopify stores.

Give the product its own name

These examples show why a name can suggest an official connection even when its creator doesn’t mean it that way.

I want users to be able to tell which products are official and which are made by somebody else.

Give your product its own name, then explain that it works with WordPress.

That also gives people a name they can remember you by.