The plan names changed
After the trademark allegations, WP Engine changed “Essential WordPress” to “Essential” and “Core WordPress” to “Core.”
What I want to know
- If WPEngine truly believed they weren’t violating any trademarks, why the quick name change?
- Changing a few words on a website seems straightforward. Why wait? Were there SEO benefits to keeping “WordPress” in the names?
- Could customers have mistaken the plans for official WordPress offerings?
END OF TRANSMISSION · FILE SAVED
Transmission complete.
The workshop keeps humming. Teddy stamps the paper and pretends this was all according to plan.
ONE-TAP PRIVATE SIGNAL
What kind of noise did this make?
One click sends Nick a tiny private light on the console. No account, count, leaderboard, or public performance.
INCOMING TRANSMISSION
What did this signal make you want to build, remove, or argue with?
Send Teddy a note about WPEngine’s Trademark Tango. It goes straight to Nick’s normal email inbox. No admin screen and no public comment thread.
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