01 I CAME FOR WORDPRESS
WordPress + publishing
Essays about keeping WordPress’s superpowers while removing the ceremony, dashboards, and inherited furniture that get between an idea and a published page.
Start with the missing dashboard ↗TEDDY ORIENTATION PACKET · ZERO REQUIRED READING
There is no correct way into this site.
But there are three particularly good loose wires to grab first.
NEW HERE? PICK A FREQUENCY.
Start here
No algorithm. No personality quiz. Three doors Teddy labeled with masking tape.
02 I LIKE STRANGE PRODUCT IDEAS
Constraints + products
A trail through proven junk, smaller systems, fewer decisions, and tools that make capable people feel capable instead of managed.
Meet the repairman ↗03 TELL ME ABOUT THE REPAIRMAN
Family business + ideas
The personal frequency: growing up around family businesses, talking ideas through with Dad, and continuing the conversation by putting unfinished thoughts onto the open web.
Begin at the family table ↗