Houston, We Have a Problem Let’s face it – starting a new website should be exciting, not confusing! But currently, when you click that innocent-looking “Add new site” button on WordPress.com, you’re hit with a barrage of choices that might make your head spin faster than a fidget spinner in a tornado. You’re faced with… Read more

I spotted an ad while browsing WordPress.com today that made me think, “Hmm, we can totally help make this better!” It’s not terrible! But it’s like showing up to a party in socks and sandals when you could be wearing those awesome light-up sneakers everyone compliments. Let’s give it some pizzazz! Why This Ad Needs… Read more

AI isn’t just changing the game—it’s creating whole new games we never imagined playing! My AI Love Affair Let me get real with you for a second: AI is absolutely everywhere in my life now, and I’m head-over-heels in love with it. I’ve always been bursting with ideas—those midnight inspirations, shower thoughts, and “what if”… Read more

Introduction Recently, I was chatting with someone who confessed they were intentionally avoiding a potentially lucrative market segment. Their reasoning? “Those users would generate too many support tickets.” This perspective struck me as fundamentally flawed. In my experience, the volume of support requests rarely correlates with user technical ability. Instead, it almost always reflects how… Read more

What Sparked This Post I was catching up with an old coworker last week who asked for my feedback on an email campaign they were finalizing. The email looked great overall, but included a simple poll asking users: “Do you have everything you need to make progress?” with basic Yes/No/Not Sure options. While I’m a… Read more

When WooCommerce markets its “customizability,” they’re technically correct, but it’s like saying you can build any house you want if you happen to be an architect, contractor, and interior designer all in one. This kind of marketing creates dangerous expectations. When small business owners choose a platform based on promises of unlimited customization only to… Read more

The Spark of Innovation You know that electric feeling when inspiration strikes? That’s what hit me when I first discovered WP Cloud. As I explored their powerful features something clicked in my brain. While they’ve built an impressive platform geared toward large-scale hosts seeking API integrations, I couldn’t help but see the untapped potential hiding… Read more

I don’t remember when I became obsessed with copy (especially microcopy) but it’s always struck me as the lowest hanging of fruit. The thing that when changed has the most impact. That’s what we are going to focus on today. To me software should be chocked full of personality, that’s the kind of software I… Read more

I was installing the Jetpack plugin for WordPress the other day when something struck me. Their testimonial section featured Tim Ferriss and a “multidisciplinary designer” – and honestly, these endorsements didn’t really resonate with me. Sure, Tim Ferriss is cool and successful, but what does his experience have to do with mine? This got me… Read more

I got a chance to explore the WP.com AI Website Builder today, and I’m excited to share my insights. For Part 1, let’s discuss the front page. Personality is ok I really wish they would have given it a name. Think about the AI you interact with on a daily basis – Alexa, Siri, Claude… Read more