WordPress runs 43% of the internet, including sites for The New York Times and Microsoft. Yet in design communities, moving to Webflow often gets more enthusiasm than building with WordPress.

I think we can change that perception.

The Image Problem (And Why It’s Not Actually About Tech)

WordPress feels uncool because of death by a thousand cuts:

The PHP stigma – Developers love dunking on PHP like it’s 2005, even though Laravel made it cool again. WordPress just needs to stop apologizing for its foundation.

Interface chaos – WordPress admin feels like a house where every room was decorated by different people in different decades. Classic admin, Gutenberg, and random plugins all doing their own thing.

The accessibility curse – WordPress made web design democratic, which is incredible. But in creative communities, “accessible” gets read as “amateur” rather than “powerful.”

Security perception – WordPress core is rock-solid (only 15 critical vulnerabilities in 5 years), but gets blamed for sketchy plugins. That’s a messaging problem, not a platform problem.

The frustrating part? Most of these are totally fixable with focused effort.

How the New Kids Engineered Cool

Webflow and Framer gave designers something they wanted to be associated with:

  • Professional positioning – “Website experience platform for people who refuse to compromise” vs “democratize publishing”
  • Visual design as marketing – Their interfaces look like what designers expect modern tools to look like
  • Community building – Webflow Conf, creator economies, certification programs that make users feel exclusive
  • Tech stack bragging – React foundation, clean code, modern everything

WordPress has all these capabilities. It just sucks at bragging about them.

WordPress’s Hidden Superpowers

Here’s what nobody talks about: WordPress is actually modern. REST API, GraphQL, headless implementations, React-based editing. It powers complex applications and handles millions of visitors. But everyone still thinks it’s “just for blogs.”

The platform regularly outperforms competitors on speed, but gets labeled as “slow and bloated.” Enterprise teams at Sony and Microsoft chose WordPress deliberately, these aren’t legacy installations.

WordPress has Full Site Editing and visual builders that compete with Webflow. They just feel hidden behind confusing historical interfaces.

The Psychology of Cool (And Why It’s Hackable)

Platform choice is identity choice. When someone picks Framer over WordPress, they’re joining the “innovative designer” tribe instead of the “legacy developer” group.

Media Temple gave designers something they wanted to be associated with. Its appeal went beyond hosting performance.

The good news: we’ve seen this movie before. JavaScript went from “toy language” to essential. React went from “Facebook’s weird experiment” to industry standard. Technologies can absolutely flip their perception when they give people new stories to tell.

What I’d change

WordPress can win this, but it needs to act like the modern platform it already is:

  1. Fix the interface – Unified design system that feels as polished as Figma
  2. Integrate with design tools – Figma/Sketch integration and easier workflows
  3. Create new success stories – Show different kinds of WordPress work
  4. Embrace the technical narrative – Brag about REST APIs and performance instead of hiding them
  5. Build community around creation – WordPress needs its own design conference and creator economy

Why I care

WordPress isn’t doomed to be uncool. Perception can change faster than technology, GitHub, Slack, and Figma all faced initial skepticism.

The creative community’s influence extends far beyond its size. When designers choose tools, they’re voting on the future of the web. WordPress deserves a voice in that conversation.

The tools and people are here. We need to make more effort to show designers what they can do with WordPress.

I’d like to see us put that work in front of them.