The Only People Winning This Lawsuit Are the Lawyers
After fifteen months, who started the WordPress lawsuit matters less than what it is consuming. Nobody is headed toward a real win, and the platform keeps paying the bill.
OPEN ENTRYTEDDY'S FILING CABINET · 36 DRAWERS ACTIVE
Hack the Planet
WordPress Deserves Better Typography. Here's the Playbook.
Matthew Butterick taught me that authority often lives in margins, line length, and type choices. WordPress can look far better without getting louder; it needs a typography playbook.
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WordPress Needs a Front Door
Vibe coders are building sites with agents, and every platform wants to catch them. WordPress has the open foundation they need; what it lacks is a front door built for how they arrive.
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The Anti-AI Crowd Is Going to Get Left Behind — And That's On You
Letting the loudest anti-AI users veto every product decision is not caution. It is surrender dressed as strategy—and the companies doing it will be left behind.
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We're Doing AI Wrong
The WordPress world keeps selling AI as a faster workflow. That is printer-toner thinking. The real promise is not doing old work quicker; it is gaining abilities you never had.
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The DoorDash Theory of Premium WordPress Themes and Plugins
I can make the sandwich. I order it anyway. That is why premium WordPress products will survive AI: capability does not erase convenience, taste, support, or the desire to skip the work.
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Nobody Rips Out the Plumbing
AI can remodel the kitchen, knock down walls, and add strange new rooms. WordPress is still the plumbing: boring, durable infrastructure nobody sane rips out during renovation.
OPEN ENTRYThe Separation Made Sense—Until It Didn't
Themes for design, plugins for functionality: smart architecture, increasingly awkward experience. When users ask for a block, WordPress should not make them learn its philosophy first.
OPEN ENTRYThe Long History of "Real Programmers"
Every new programming tool creates a fresh group of ‘real programmers’ certain the next generation is cheating. AI-assisted coding is only the latest chapter in an old argument.
OPEN ENTRYMeet Hey Wapuu: Turning the WordPress Dashboard into a Magical Adventure
What if the WordPress dashboard felt less like an office hallway and more like a place with a heart? Hey Wapuu brings local machine learning, personality, and magic to admin.
OPEN ENTRYThe False Binary: Why "WordPress vs. Vibe Coding" Misses the Point
WordPress and vibe coding are not rivals. One is durable infrastructure; the other is a faster way to shape ideas. Forcing people to choose misses what each is good at.
OPEN ENTRYThe Commons and the Committee
A thriving commons slowly replaces trust with committees, forms, and rules after one bad accident. Nothing is technically forbidden. Eventually, almost nobody builds anything.
OPEN ENTRYStop Making Your Plugin Names "Clear"
‘Jetpack Forms’ tells you exactly what it does and gives you no reason to remember it. Clear names explain products; great names give people something to care about.
OPEN ENTRYI Just Want to Make Cool Stuff
I have spent three months trying to ship a WordPress theme. The latest blocker is one CC0 AI image. At some point, process stops protecting users and starts protecting process.
OPEN ENTRYI Made an Entire Pokemon Podcast Using Nothing But AI (And It's Actually Good)
A 2 a.m. idea became a complete Pokémon podcast made with AI. It should have been a gimmick. Annoyingly, it turned out good.
OPEN ENTRYSimultaneously Genius and Stupid: On Doing Podcasts I'll Never Listen To
Being asked onto a podcast activates two beliefs at once: I am a genius worth hearing, and nobody will listen. Both feel true, which is why I keep saying yes.
OPEN ENTRYBuilding Better with Withered Technology
Gunpei Yokoi built hits by using mature technology in unexpected ways. That same idea—lateral thinking with withered tech—is a better guide for WordPress than chasing every shiny platform.
OPEN ENTRYMy First AI-Generated WordPress Theme (And Why This Changes Everything)
Figma Make designed it. Telex helped turn it into WordPress. The result is my first AI-generated theme—and proof that the distance from idea to working theme just collapsed.
OPEN ENTRYMy Brother Is Trying to Kill Me (So I Built an AI-Powered Lego Pricer)
My brother needed prices for a mountain of Lego, which apparently meant I needed an AI-powered pricer. This is what happens when family business problems collide with available robots.
OPEN ENTRYI Built a Plugin to Curate WordPress Plugins (And You Should Use It)
Sixty thousand plugins is not a catalog; it is a weather system. I built a tool for making deliberate lists, finding the good stuff, and sharing the results.
OPEN ENTRYRethinking Review: A Conversation Worth Having
WordPress review needs guardrails against real harm. It does not need every recommendation treated like law. Separating safety from taste could make the process better for everyone.
OPEN ENTRYWordPress Can Do Better with AI Images (Here's Why)
WordPress.org wants to prevent copyright problems, which is right. But banning AI-generated images may create more licensing uncertainty than it removes—and the policy deserves another look.
OPEN ENTRYIntroducing Cozy Mode: Because Fun Websites Need Good Reading Too
Fun websites can be terrible places to read. Cozy Mode is the truce: keep the weird homepage, then give long-form writing a quieter room when someone wants to settle in.
OPEN ENTRYTelex Is For Everyone (Not Just Developers)
The best AI products hide the machinery and hand people a new ability. Telex can do that for WordPress blocks—if it stops introducing itself like a developer tool.
OPEN ENTRYWordPress Zen Garden: Let's Recreate the Magic with AI
CSS Zen Garden proved one document could support hundreds of visual worlds. AI gives WordPress a chance to revive that experiment without requiring everyone to become a CSS expert.
OPEN ENTRYI Built a WordPress Plugin Twice: Once With My Wallet, Once With AI
I paid to build a block-powered WordPress dashboard, watched it gather dust, then rebuilt it with AI. Same idea, radically different economics, and a stranger relationship with the code.
OPEN ENTRYBuilding Plugins and Themes IS Contributing to WordPress
Core is not the only place contribution happens. Every thoughtful plugin and theme expands what WordPress can be—and the people building them deserve to be treated as contributors.
OPEN ENTRYWapuu Slaps: A Manifesto
Wapuu does not need everyone to love it. A mascot succeeds when it welcomes newcomers, gives a community a shared language, and makes the code feel more human.
OPEN ENTRYBecoming the WordPress Evangelist I Needed
I finally found a name for what I have been doing for years: getting genuinely excited about WordPress and making that excitement contagious—even when I drift away and come back.
OPEN ENTRYBuilding My Dream Plugin Curation Tool
The plugin directory has plenty of hidden gems and almost no tools for finding them deliberately. So I started building the curation system I always wished existed.
OPEN ENTRYGood Chaos: A WordPress Plugin Discovery Experiment
The Featured tab could keep rewarding yesterday’s winners—or become a launchpad for the next great WordPress plugins. Here is a simple experiment for choosing discovery over inertia.
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From Idea Limbo to Creative Paradise: How Telex Changed Everything
For years, good ideas died between the napkin sketch and the developer invoice. Telex changed the equation: the gatekeeper became a collaborator, and idea limbo finally got an exit.
OPEN ENTRYBuild a Better Mousetrap (Dad Was Right All Along)
Dad’s advice was simple: stop worshipping originality and make the thing in front of you a little better. Creation is not a prize reserved for whoever arrived first.
OPEN ENTRYWhy WordPress Lost the Cool Kids (And How to Win Them Back)
WordPress did not lose designers because the platform stopped working. It lost them through stale interfaces, boring defaults, and signals that made other tools look cooler.
OPEN ENTRYThe WordPress Setup Revolution
WordPress.org’s restrictions look like an onboarding dead end. Used differently, they could become the foundation for setup experiences that are faster, clearer, and far less punishing.
OPEN ENTRYWhere WordPress Gets Weird (And Weird Gets Wonderful)
WordPress democratized publishing, then got house-trained. This is a manifesto for the weird themes, risky ideas, and playful experiments that can make the platform feel wild again.
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