The projects I couldn’t finish

For years, I had ideas I couldn’t get built.

I’d get excited about an idea, sketch it out and hire a developer. Work would start, then BOOM. Some big WordPress company would swoop in with an offer they couldn’t refuse, and I’d be left holding a very expensive digital paperweight.

Sound familiar?

I couldn’t blame developers for taking other opportunities, but it was frustrating. Without the coding skills or money to do it myself, I kept getting stuck.

I became the keeper of unrealized potential.

The Enthusiasm Killer

I’d get excited about an idea for a WordPress block and struggle to get anyone else interested. People would say “that’s nice” and move on.

I knew blocks were powerful. I could see the future. But I couldn’t BUILD it.

Ideas are worthless if you can’t execute them. And execution felt locked behind a wall I couldn’t climb, no matter how many tutorials I watched or developers I hired.

I was idea-rich and execution-poor.

Then I tried Telex

Enter Telex: Automattic’s experimental AI-powered “vibe coding” tool that turns conversational prompts into fully functional WordPress blocks.

No kidding. You literally TALK to it, and it builds what you’re thinking.

This isn’t hyperbole: Telex changed my life.

For the first time in my career, there’s no idea it can’t bring to life. Want a recipe block that beautifully formats cooking instructions? Done in minutes. Need a dock-style navigation that slides like macOS? Boom, 90 seconds. A scratcher block that reveals hidden content when users interact with it? Child’s play.

The tool takes your wildest WordPress block dreams and packages them as downloadable plugins. No developer required. No expensive paperweights. Just pure, unadulterated creation.

Building through conversation

Matt called it “V0 or Lovable, but specifically for WordPress.” But I call it something else: freedom.

Freedom from:

  • Hiring developers who’ll inevitably get poached
  • Watching ideas die in the gap between conception and execution
  • Explaining your vision to someone who doesn’t share your passion
  • Waiting weeks for features that should take hours

Telex understands WordPress blocks and Gutenberg, so I can ask it to make things for the platform I use.

This is Just the Beginning

Yes, Telex is experimental. Yes, some blocks need tweaking. I don’t care.

This is the future, and it’s happening RIGHT NOW.

We’re witnessing the democratization of web development in real-time. The same mission WordPress started in 2003 (making publishing accessible to everyone) is evolving into making DEVELOPMENT accessible to everyone.

Try it yourself

Putting My Money Where My Mouth Is (And My Mom’s Website Where My Heart Is)

I’m already creating production-ready blocks that I’d trust on my own mother’s website, and trust me, she’d let me know if I broke it.

Check out what I’ve actually built with Telex at iconick.io/blocks. These aren’t proof-of-concepts or “maybe someday” experiments. These are blocks I’d stake my reputation on, blocks that could survive the ultimate stress test.

We can start making things.

Every creator who’s ever had an idea they couldn’t build. Every entrepreneur who’s been held back by technical barriers. Every dreamer who’s tired of being told “that’s not possible without a developer.”

Telex gave me a way to do it.

I’m obsessed with it because I can finally build the ideas I’ve been carrying around.

Try building an idea you’ve been putting off.

Head to telex.automattic.ai and start vibe coding your wildest WordPress block dreams. Turn your napkin sketches into real, working plugins. Transform your “what if” moments into “watch this” victories.

The digital graveyard is officially closed for business.

I’d like to see what you make.

If you build something with Telex, share it.