I went to the Berkshire Hathaway annual meeting with my brother a few weeks ago. I liked the branding around the exhibit floor, and it got me thinking about Jetpack.

Injecting Personality into Jetpack’s Branding: An AI-Inspired Exploration — image 1

Jetpack’s branding feels too serious to me. The name makes me think of space-age technology, but the logo looks more like it belongs to an accounting firm.

I spent the afternoon working on this design with AI. I like its personality and want to try more versions later this week.

Injecting Personality into Jetpack’s Branding: An AI-Inspired Exploration — image 1